Episode #72: Your Marketing Strategy Decoded
‘Tis the season of a lot of activity and attraction and recently, I have been having so many conversations with my community about getting out there and “doing stuff.” Everyone is revving things up, creating a lot of new content, and seeking & signing clients. This is thrilling and exciting but can also create a huge fear in our human brain about putting ourselves out there, seeming sales-y and showing up “too much” on people’s social media feeds and in their inboxes.
Knowing how easy it is to sabotage yourself over this visibility anxiety, I knew I had to come on the show and talk to you about today’s topic -- MARKETING. Settle in as I reveal what a marketing strategy really is (yes! you need one) and help you understand why -- if you are putting something out into the world -- you have to market it like your life depends on it.
What is a marketing game plan that is right for you? In “Your Marketing Strategy Decoded” I am going to take you through my 4 simple marketing steps that are going to help you figure that out. I want to leave you with a better understanding of how you could think of each thing that you want to bring to your people so that you can feel more strategic when you are promoting them. And then we will uncover the things you need to DO to get your audience (no matter the size!) to come to your valuable offerings and sign up for your amazing resources.
Join me as I break down this strategy (that is my specialty!) into four concise containers and help everyone get over this idea that marketing is “just this little thing you do.” Tune in to discover what level of marketing goes into getting the results you want, how to change your limiting beliefs to the empowering replacement thoughts you must hear instead, the method to use marketing to get people to take action and engage with you for your paid or free services, and the way to play big, feel validated and get the client to invest with you (no matter where you are in your Biz!)
What You Will Discover in this Episode:
Why there is no such thing as being seen “too” much
How to get people to absorb, say yes to, watch, listen, take action and engage with you
Why visibility and marketing are inexorably connected (See Episode 50: Do You Have A Visibility Problem?)
How to move people along your Yellow Brick Road, pay for your services, and get them to do what you want next (See Episode 13: Building Your Yellow Brick Road)
Why you can’t market from scarcity, self-doubt or worry
Why I use social media unabashedly for my business (and how you can too)
What the marketing levers are (and how many you should be engaging at any given time when you are putting something out there)
Why you must have an experimental mindset when you are marketing
My goal for you -- that I’m going to tell you how to achieve right on the air (and YES you can message and tell me all about it, because I LOVE hearing from you!)
The P&P Academy can help you with all the things we talked about on the show today
If you are feeling the calling to dig into your Biz in a deeper way, why don’t you come join us in the P&P Academy? You will get everything you hear on the show in real life (and way more!) The Academy is an ongoing program, and you can begin whenever you are ready. Dive in and immediately get me to tell you what you should do the minute you start. All you have to do is go to my website and sign up. And if you want to talk to me, you can do that too!
The Passionate & Prosperous Q&A
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Sending you lots of love.
Stay passionate! Go out there and use your gifts and skills!
And make money doing what you love!