PASSIONATE & PROSPEROUS PODCAST

Entrepreneurship, Mindset, Business Strategy Stacey Brass-Russell Entrepreneurship, Mindset, Business Strategy Stacey Brass-Russell

Episode #65- Making and Loving Your Offers

Today Stacey is talking about an essential business activity in a whole new way that she hopes will strike the right chord and give you an AHA, lightbulb moment. In “Making and Loving Your Offers” Stacey reveals the 3 things you need to make offers you are so in love with that there is a really good chance that your ideal client will also find your passion and excitement simply irresistible. Discover how to move the needle in your Biz by channeling your energy of enthusiasm into an infectious adoration of your offer that makes people trust you, resonate with you and feel like you are the person they would like to work with. Tune in for Stacey’s special take on the amazing alchemy that occurs when you craft an offer of transformation through your own unique lens coupled with a perfect container of details and logistics in order to deliver an exceptional experience for your clients to get the outcomes they want (and love what they are doing as much as you do!)

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Entrepreneurship, Business Strategy Stacey Brass-Russell Entrepreneurship, Business Strategy Stacey Brass-Russell

Episode #64- Why You Do (And Don’t) Need A Website

Today Stacey brings us a really useful episode inspired by a question she gets asked all the time, “Do I need a website?” In “Why You Do (And Don’t) Need A Website” Stacey brings clarity to this contradictory conundrum. She talks to us in her transparent, no holds barred style about when you need a website and conversely… when you DON'T. Stacey shares the three top “thinking errors” that coaches and entrepreneurs make all the time when it comes to websites - how your page functions for your business, what your site could do for you and whether or not you need one in order to attract clients. Tune in for Stacey’s take on this great topic that is going to be invaluable for getting crystal clear on the “why’s’ of the website (whether you are thinking about creating your first or changing, updating or tweaking the one you already have) so it will serve you in the very best way it can in your P&P Life and Biz.

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Entrepreneurship, Business Strategy Stacey Brass-Russell Entrepreneurship, Business Strategy Stacey Brass-Russell

Episode #57- Creating & Marketing ANY Successful Event

Today Stacey takes us on a little behind-the-scenes tour of her business. By the time you are hearing this, P&P’s first LIVE (and virtual) 2-day business building and inspirational community event in NYC (that many of the amazing people who listen to this show attended) will have just taken place. In “Creating & Marketing ANY Successful Event” Stacey gives us ALL the details needed to produce an exceptional experience so that YOU have the tools to plan an event of your own at whatever level you are at. Settle in as Stacey tells us WHAT IT TAKES in a no-holds-barred, step-by-step backstage look of everything that had to HAPPEN in order to put on Passionate & Prosperous LIVE and how you too can create an event that will yield SUCCESS in your P&P Biz!

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Episode #56- What You Should Offer For Free (And Why!)

If you have been following Stacey for a while, you know that her entire brand is based on VALUE, FREE CONTENT and building KNOW, LOVE, and TRUST with your audience. Today Stacey takes us right to the core of the organic business strategy that she teaches by talking to us about what works and what doesn’t work when it comes to attracting clients onto your Yellow Brick Road. In “What You Should Offer For Free (And Why!)” she shows us how to figure out what you should offer in that free early period to get people to take the FIRST STEP onto your Yellow Brick Road and HOW you can then move them along that golden brick path to OZ (your paid offer!) Tune in as Stacey hands us the KEYS to the Emerald City by revealing the ways we can nurture, be in service, and build relationships that will make our people feel like what they want is ACHIEVABLE so that they will EMBARK on the journey towards investing with YOU. 

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Episode #50- Do You Have A Visibility Problem?

Stacey brings all her fiery passion and strategic expertise to today’s very important topic -- VISIBILITY. With her signature candor, Stacey gets REAL and calls it like it is when she tells you if you’re having a hard time getting to your next level, you have a visibility problem. In “Do You Have A Visibility Problem?” Stacey reveals that visibility is the ONLY way for you to attract clients and make money in your P&P Business. Filled with fervor and facility about this critical content, Stacey conveys the method to creatively make ourselves visible as consistently and frequently as possible. On this show, Stacey reveals the WAYS to go bigger, WHAT you need to be offering and HOW to increase your audience in order to expand your visibility and impact. Listen in and learn to mine your personal GOLD as Stacey teaches us strategies and gives us an incredible 3 step experiential exercise (which you can implement IMMEDIATELY) in order to FEEL confidence, FIND your voice, and OVERCOME any obstacles or fears that may be standing in your way. In our 50th episode, Stacey gives you ALL the tools you NEED to put yourself OUT THERE every single day in order to do your meaningful work and have your dream clients INVEST with YOU (the vision she holds for us ALL in our Passionate & Prosperous Life and Biz!)

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Episode #47- How To Run A Challenge That Gets Results

If you have been following the podcast for a while, you know Stacey is always asking for our requests. She is so excited because someone from the P&P community reached out and asked if Stacey could teach about offering Challenges which she thought was a GREAT topic! In “How To Run A Challenge That Gets Results”, Stacey hopes to help you get out of overwhelm and confused around this particular type of offering and why you may or may not decide to try it out! Stacey dives deep into EVERYTHING we must consider in order to understand how Challenges work, who wants to do them, how you can make them more appealing for people, AND why it might be RIGHT for YOU. Tune in to discover how to create an engaging experience that provides a fantastic outcome for both you AND your participants and makes them want to keep on moving along your Yellow Brick Road and working with you in your P&P Biz!

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Entrepreneurship, Business Strategy Stacey Brass-Russell Entrepreneurship, Business Strategy Stacey Brass-Russell

Episode #42 - Evergreens, Done-For-You’s & Funnels, Oh My!

Stacey loves to teach us in a really clear way that doesn’t overwhelm or confuse us. In this episode she tackles a topic that people in business and entrepreneurship are deeply curious about yet also find extremely confusing – offering a service that you do not have to deliver live a.k.a. Evergreens or Done-for-You’s. Settle in as Stacey gives us the REAL DEAL about what everyone mythologizes as Passive Income.

Stacey witnesses a lot of us (especially coaches) who see other people offering these automated courses, believe it’s easier than it is, and then think that we should start doing it too. Stacey doesn’t want to tell us not to do something without us being able to understand what it entails so that we can make that decision for ourselves. In Episode 42, Stacey shares all of her Evergreen expertise so that we can have an educated, informed understanding of what Passive Income (and especially the funnels that accompany it) is. Tune in as Stacey explains exactly what organic live funneling is and then walks us through EVERY step of a Done-for-You course so that we can come away empowered with the knowledge to make the decision that feels most aligned for us in our P&P Life and Business.

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Business Strategy Stacey Brass-Russell Business Strategy Stacey Brass-Russell

Episode #38 - The Exact Content You Need To Create (And Why!)

Recently, a light bulb went off for Stacey and she realized the most AMAZING way to teach a very unwieldy subject that she has been wanting to talk to us about for a long time. Today, Stacey is going to shed light on content, a gigantic word that can be confusing for many P&P entrepreneurs and coaches who are growing and scaling their service-based businesses. In this episode, Stacey brings us her insights, wisdom, and experience as she focuses in on content through the lens of her signature Yellow Brick Road System (if you are new to the show see Episode 13: Building Your Yellow Brick Road). Using crystal clear examples from the different phases of her process, Stacey illuminates what content really is, how to think about it in ALL the stages of your meaningful work, and why it is a non-negotiable for your Passionate and Prosperous Life and Biz.

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Business Strategy Stacey Brass-Russell Business Strategy Stacey Brass-Russell

Episode #29 - Your Clients Want Transformation (Not Information)

Get ready for an electric episode because Stacey, fresh off a retreat for women thought leaders in San Diego, is buzzing with ideas! Prepare to be charged with Stacey’s retreat energy (she was invited to attend as a featured guest expert) as she shares the clarity she experienced about TRANSFORMATION and how YOU too can help people make change and create impact in the world with your Passionate & Prosperous Biz!

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Entrepreneurship, Business Strategy Stacey Brass-Russell Entrepreneurship, Business Strategy Stacey Brass-Russell

Episode #26 - Knowing Your Niche Will Set You Free

In this episode, Stacey shows us the unique way in which she teaches niche. Join the multitude of people who have taken her training in finally being able to say that you KNOW YOUR NICHE even if you have tried to work on it with other business coaches or struggled to figure it out on your own for years. Stacey’s signature method of teaching and talking about niche has helped so many people and today when she shares it with us on the P&P podcast, it's going to help you too!

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Entrepreneurship, Mindset, Business Strategy Stacey Brass-Russell Entrepreneurship, Mindset, Business Strategy Stacey Brass-Russell

Episode #22 - The Fear of Giving Away Too Much

Stacey addresses one of the most common fears that she hears from coaches, creatives and service-driven entrepreneurs - the fear of giving away too much. Whether offering free value to attract and serve your potential clients or working with your paying clients, focusing on what NOT to give is never a good strategy! In this episode you'll learn how your valuable free content and offering what Stacey calls "an exceptional experience" is actually a business model for growing and scaling your Passionate and Prosperous business while creating raving fans, repeat clients and a steady stream of referrals.

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Business Strategy, Entrepreneurship Stacey Brass-Russell Business Strategy, Entrepreneurship Stacey Brass-Russell

Episode #17 - How To Create a PASSIONATE OFFER That People Want

Your Passionate Offer is the MOST ESSENTIAL part of your business. Stacey reveals how to create an irresistible Passionate Offer that makes clients say YES! Learn how to SCALE your offer over time to create clients at any stage of your business. Avoid the common mistakes that service-based individuals make by managing your money mindset. Use your Passionate Offer to create your Yellow Brick Road and take your clients to OZ!

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EP. 68 COMPANION WORKSHEET!

Free Up Your Authentic Voice

This powerful episode is all about getting clear and tapping into your authentic voice. After listening to the show, it’s time for you to put some of my very best tried and true practical exercises that I talk about into action. Prepare for my 5 simple, effective (and FUN!) ways to free up your voice, open any blockages and be able to speak (and write!) your truth with fluidity and ease.