Episode #38 - The Exact Content You Need To Create (And Why!)

Recently, a light bulb went off for Stacey and she realized the most AMAZING way to teach a very unwieldy subject that she has been wanting to talk to us about for a long time.

Today, Stacey is going to shed light on content, a gigantic word that can be confusing for many P&P entrepreneurs and coaches who are growing and scaling their service-based businesses. In this episode, Stacey brings us her insights, wisdom, and experience as she focuses in on content through the lens of her signature “Yellow Brick Road System” (if you are new to the show see Episode 13: Building Your Yellow Brick Road).

Using crystal clear examples from the different phases of her process, Stacey illuminates what content really is, how to think about it in ALL the stages of your meaningful work, and why it is a non-negotiable for your Passionate and Prosperous Life and Biz. 

To use Stacey’s YBR System (that she teaches for client creation and generating revenue) each one of the categories - Attract, Serve and Convert - needs content. Every one of those activities at each level requires a different type of expression and different skills. That’s why the subject matter that you create is so important because it traces back to who you serve, what problems you solve, and the outcomes you get for your soul-aligned clients.

You might think you are not the content creator, but the truth is you ARE, and you need to BE. This is what it is! This is business building! This is attracting, serving, and nurturing!

Stacey tells us that content can be a scary beast (a lion, tiger, or bear, oh my!) It’s something you must understand, make peace with, and DECIDE you are going to love creating. You just have to find your way through the dark forest (rest assured Stacey is by your side to be your guide!) If you feel a cowardly lion meltdown coming on while listening to the podcast because you think you don’t have skills, Stacey is here to SUPPORT you. This is what she does as a coach and why she can speak about it so vehemently.

Stacey is a content-creating expert. On the show, she maps out the road to OZ for us. Not just telling us all the different kinds of content but helping us to see the way it flows in the YBR System, an organic business strategy that shows you how to attract new people, develop relationships with them and have compelling things to invite them into investing in.

Tune is as Stacey teaches content in an effective NEW way that will get you RESULTS. Using her system, belief, and strategy will help you DISCOVER ways you never envisioned before to speak out so your client will FIND and RESONATE with YOU.

It’s TIME to share your thought leadership, perspective, and expertise. So, grab your ruby slippers and follow Stacey down the Yellow Brick Road as she reveals how to unlock ‘the power you have had all along” to clearly express what lights you up so your clients can hear your PASSIONATE message and INVEST with YOU!

In this Episode Stacey Covers:

✨ How niche helps you create the right kind of content that attracts PAYING clients (see Episode 26: Knowing Your Niche Will Set You Free)

✨ What to DO after you graduate from a certification or training program and REALIZE what no one told you about content (that you were going to have to market yourself and essentially become a writer, copywriter, and messaging expert!)

✨ Why just announcing your services and asking for a Discovery Call doesn’t work (and what to do instead!)

✨ The reason Stacey is NOT going to be dancing and pointing on Instagram reels, why you don’t have to either AND what you can create instead that speaks to your ideal client!

✨ A powerful reframe to help you believe that you ARE inherently creative (hint: because you’re human) and why thinking otherwise is NOT a thing! (See Episode 12: Why Is Everything So Hard?)

✨ Why brainstorming is a MAJOR factor in Stacey’s success

✨ The non-negotiable you MUST have if you want a service-based business

✨ How to put out content that doesn’t feel exhausting and draining (and gets you RESULTS!)

✨ The difference between coaching and teaching (and why telling someone you are making an offer to work with that you are going to teach them something is going to make them run for the hills!)

✨ The activities you NEED to do in order to launch a course (See Episode 31: Let’s Do LAUNCH) and get people to say YES 

✨ How to create messaging that is authentically YOU and comes from your HEART

✨ The art of choosing from your valuable content the things that you are going to give away for free and still leaves your audience wanting MORE

✨ The #1 mistake Stacey sees brand new coaches and entrepreneurs make 

✨ The way you choose the right progression of offering content so that people will INVEST in YOU!