EPISODE 129: The Pricing Paradox: How to Decide What to Charge and Why
Whether you are a solopreneur coach or expert trying to get your biz off the ground or a more seasoned service-based business owner looking to uplevel, I’m willing to bet that coming up with what you would like to be paid for your various services can feel random, challenging or even downright weird!
Why? Because you are essentially “making it up!”
In “The Pricing Paradox: How to Decide What to Charge and Why” I am spilling the tea on how to decide what you charge and the way you might make those decisions. I am coming in with some transparent talk to set the story straight about pricing for anyone and everyone who charges other people money directly for their services. Listen in for a behind-the-scenes peek at what a business really looks like as I draw back the curtain on real-life scenarios that I have experienced in my coaching business that will help you create your own pricing rule book for this critical aspect of your biz where no pre-set of guidelines exists.
In this episode, I'll share my unique strategy to determine pricing that relies on your ability to make adjustments using the data that comes at you along with being willing to figure things out as you go along, make changes, and understand the costs in your business. I’m talking all of the factors that come into deciding how to price your services, what to use when you are thinking about what to charge, the relationship between the cost of business & raising your investment, and why there is no exact messaging or code to be cracked to get people to jump at & buy your offers.
This episode is all about clearing the confusion surrounding the nuanced layered subject of pricing your services. Get ready for the mindset management tools and practical tips you need to stay in integrity with your values, in touch with your audience, and in tune with the current shifting landscape while building (and pricing!) the business of your dreams!
What You Will Discover in this Episode:
What “what to charge” is actually based on
Aligning the value a client is getting with the number you are putting on it
The markers for when to raise your investment
How to use your Discovery Call to course-correct
One of the biggest misperceptions about creating paid clients
Why ROI’s (Return on Your Investment) don’t always come back in the same form
Implementing a business strategy that feels in alignment with your values (and doesn’t set you up for disappointment)
Why the landscape that we are living in right now may be causing pushback on your investment and pricing (and how to respond to it)
Conveying value to the people who you will be serving (a.k.a. what’s in it for them)
How to make empowered pricing decisions
The SBR strategy of giving as much value as possible rather than putting on limiters of what clients are going to get from you
What you must base your biz on to feel grounded in what you are doing and why you are doing it.
Introducing the Client Attraction Accelerator
Based entirely on feedback from YOU, the CAA is for passionate and talented coaches and experts who want to use their voice and mission to help people out in the world, yet don’t know how to get clients (and be paid for it!) If you are not making the money you want, getting discovery calls, or converting clients on a sales call then this is the training you have been waiting for to turn all that around and become an empowered and confident business owner.
We begin May 8th.
To learn more and enroll head to the link or send me an email at stacey@staceybrassrussell.com