EP 92: Going Deeper With Your Messaging To Attract The Right Clients
Strap on your deep exploration gear because we are diving into the depths of what magnetically attracts your ideal clients to you. If you have been struggling with the messaging and marketing to call in your perfect peeps then listen up because I am uncovering how to articulate and address the problems & pain points (as well as the desires & outcomes!) of your ideal client so they will know that you “get them” and are without question “their go-to person”. Prepare for an intense and powerful episode (that mirrors the exact work I do with my personal clients and members of the Academy) that will teach you how to make everything you create feel like it’s been written or delivered, especially for your audience and will inexorably call in your consummate customer.
In “Going Deeper With Your Messaging To Attract The Right Clients” I am going to hand you the magical key that will unlock the vehicle of your messaging and is the ONLY way to draw in your people. Tune in for an introduction to a concept that I teach in the Academy and use in all the work I do, two exercises (that I LOVE!) and will guide you towards an immediate shift that gets results, and a coaching question sequence (usually only available in my paid courses) that will be invaluable for the work you do with your clients (and in your Discovery Calls!) Get ready to put in motion the 3 gears of messaging, content, and (of course!) niche that have to all work together so that you can promote yourself anywhere, have content of any kind, and create value for people so they can find and decide they want to work with you in your Passionate & Prosperous Biz.
What You Will Discover in This Episode:
The #1 most important part of your messaging
Using your content to feel like you are not speaking to an ideal client avatar but to a real person
How to get your messaging out of the land of generic pain points and outcomes that speaks to no one and into the sphere of specificity that calls out to your ideal person
The special ingredient you must have in your messaging that makes people perk up, get curious, open their eyes, and feel like you are talking to them
A strategy that allows your audience to feel like coming to your free offerings will be worth their time and that they will walk away with value and a sense of possibility
How your niche, messaging, and marketing make it more likely for the people you help to say YES to working with you
Our P&P Podcast 100th Episode Anniversary is Coming Up and I would LOVE to hear from you!
I have a dream that this is an episode that you guys will contribute to. I want the 100th episode to be a show where I hear from you and answer your questions. Please shoot me an email. The time would be now.