EPISODE 121: The Business Of Selling Transformation
If you are a coach or an expert who has dedicated your life to helping people transform in order to achieve their deepest desires and yet continually experience the challenges that come with selling transformation (Yup! It’s no easy feat!) then listen in to this eye-opening episode that examines this tricky topic like you have never heard it before.
I am coming on to help you understand why selling transformation can be so tough for passionate leaders of transformational businesses (hint: you can’t sell transformation the same way as someone who is selling information or a product) and what you can do about it to make an immediate shift in the way you create clients in your biz.
In The Business Of Selling Transformation I’m sharing the game-changing strategy – and must have mindset work – that I teach, do myself and believe a bajillion percent is the best way to sell something as complex, deep, and rich as transformation. Learn the SBR approach to becoming a Transformational Expert and viewing your whole business through the lens of transformation -- how humans get it, experience it, and say YES to it (which means working with YOU!)
Tune in as I teach you how to create some total transformation of your own by looking at your meaningful work from a whole new dual perspective that includes the way you sell your services as well as how your clients receive it, the importance of understanding how the human brain works before you can sell transformation, and why people need some level of transformation to occur before they pay you, in order for them to pay you (and how you can make that happen for them!)
Get ready for some passionate real talk about change, evolution, and human potential as we take a deep dive into transformation and uncover what you need to guide your audience on their journey to investing in themselves at a higher level in order to live their best, most abundant life (the one that they deserve, and that you do too!)
What You Will Discover in This Episode:
Why transformation is impossible for a person to do on their own
How to use free information as a stepping stone to get to your next level
The differences between the brain of a beginner and advanced transformational expert
Why humans resist investing time, money, and energy in themselves and their outcomes (and how to change that!)
The key to speaking to someone’s objections before they even get on a Discovery call with you
Creating a lead magnet that makes people want more from you
Selling transformation in your biz that doesn’t feel icky and sales-y but instead like a passionate mission to help other people to transform
Moving people across the finish line to working with you
The KNOW YOUR NICHE Training is Happening March 18-22!
Grab your FREE seat in my top annual training (that gets incredible results!) Learn messaging that speaks to the heart of your clients and create the right offers your ideal clients want, feel they need, and will say YES to.