EPISODE 170: The Power of Storytelling and Why It’s Your Greatest Business Asset with April Adams Pertuis
If you’ve ever wondered whether your story really matters or struggled to figure out how to share it in a way that feels natural and impactful, this episode is for you.
I’m sitting down with the incredible April Adams Pertuis, founder of Lightbeamers and a powerhouse in helping people step into visibility, own their voice, and use storytelling as a tool for growth. April has spent her career helping mission-driven entrepreneurs and business leaders harness the power of their stories to build trust, community, and ultimately, success.
So many people hesitate to put themselves out there—whether it’s on social media, in live workshops, or from the stage. The fear of judgment, imposter syndrome, and not knowing where to start often keep people from embracing storytelling as a vital piece of their business strategy. But the truth is, your story isn’t just important—it’s the key to attracting the right people and creating meaningful connections.
One of the biggest mistakes people make when it comes to storytelling is thinking they need some kind of dramatic, life-changing event to make it "worth sharing." But the reality is, your most powerful stories are often found in everyday moments. The way you communicate your journey, lessons, and expertise helps people see themselves in you—and that’s what builds trust and connection.
In this episode, we’re breaking down exactly how to use storytelling to stand out, attract opportunities, and grow your business. You’ll learn:
Why storytelling is a must-have skill for visibility and business growth
The biggest mistakes people make when trying to tell their story—and how to fix them
How to find and shape the right story to share (even if you think you don’t have one)
The different ways to use storytelling in content, speaking, and marketing
How to overcome fears around visibility and imposter syndrome
Storytelling isn’t just about marketing—it’s a skill that takes practice, intention, and a willingness to show up as yourself. Whether you’re crafting a post, speaking on a podcast, or stepping onto a stage, owning your story is one of the most powerful things you can do to build credibility and create impact.
You can connect with April on Instagram.
Download your free guide to Discover the Power in your Story to rock the stage, write the book, grow your audience, and crush your sales.
Mark Your Calendar!
📍 Passionate & Prosperous Live is happening October 17-18 in NYC! If you’re ready for two transformational days of business growth, marketing mastery, and relationship-building—get your ticket now!
Ready to step into your visibility and start using your story to create impact? Hit play now!