EPISODE 154: The #1 Messaging Shift You Need To Attract More Clients
Marketing doesn't have to be complicated, but it does need to be strategic. In this eye-opening episode, we're diving deep into the fundamental truth about creating content that actually converts: it's not about you, it's about them.
Learn why leading with your story might be sabotaging your marketing efforts and discover how to create content that immediately answers your ideal client's two most important questions: "Is this for me?" and "What's in it for me?"
Tune in to discover:
✨ Why your website shouldn't start with "About Me"
✨ The three valuable resources every client considers: time, energy, and money
✨ How to structure content for each phase of the Yellow Brick Road (Attract, Serve, Convert)
✨ When (and how) to effectively weave in your personal story
✨ Why your audience needs 21 "touches" before making a buying decision
✨ The shift in consumer behavior coming in 2025 and how to prepare
✨ How to create content that resonates immediately with your ideal client
✨ The critical difference between attract content and serve content
✨ Where most entrepreneurs go wrong with their messaging
✨ And so much more!
By the end of this episode, you'll understand exactly how to structure your marketing content to capture attention, build connection, and convert followers into clients. Because here's the truth: your expertise and story matter, but timing is everything.
Ready to level up your business for 2025? Learn about three ways to work with Stacey:
- Join the Passionate & Prosperous Academy
- Work one-on-one for high-touch support
- Book a VIP day for intensive focus on specific business goals
Remember, there will always be reasons people say it's a good or bad time to thrive in business. But for exceptional service providers who know how to connect with their ideal clients, 2025 is poised to be an incredible year. It's time to position yourself for success!