EPISODE 116: How To Use Free Events To Attract Your Ideal Clients (Successfully!)

If you’ve ever invested time and energy to put on a free event, talk, workshop or challenge to attract ideal clients only to be left disappointed, frustrated or thinking it was a “failure” then tune in for this game-changer of an episode. Every time you create an event you are gaining valuable data, metrics and information about your business - you just need to know how to analyze it!

In “How To Use Free Events To Attract Your Ideal Clients (Successfully!)” I am giving you a step-by-step breakdown of everything that goes into hosting a successful experiential event - and how to analyze your outcomes every step of the way.

This episode is full of real talk about how you need to think about your business - if you’re operating from emotion and feeling badly for yourself because no one wants what you have to offer, it’s time to shift that and become an empowered business owner who knows how to look at “KPI’s” (key performance indicators) so that you can understand what’s going well, as well as what you may need to be tweaking, improving or doing differently to get different outcomes!

I’m sharing how I personally analyze my outcomes while walking you through each element that goes into creating a successful event from the title, to the registration process to marketing and promotion.

Your business is a constantly evolving, living thing that requires you to up-level and evolve along with it (in real time!) Learn how to avoid self-sabotage and to use your brain in the right way to be a growth-minded entrepreneur, analyze the data that holds the key to having a successful profitable biz, view your events as an opportunity to create a deeper connection and relationship with your people until the time they are ready to say YES to working with you.

What You Will Discover in This Episode:

• How to analyze the outcomes of your actions

• The importance Key Performance Indicators (KPI’s) hold in your Biz (and how to use them to set yourself up for success!)

• The 2 non-negotiables you must have in place for every event

• The right way to promote your event

• Creating content that attracts your ideal clients

• The #1 selling point of any event whether it’s one hour or 5 days

• How to leave your audience wanting more

• How to figure out what you need to tweak, adjust or do differently next time!