How To Craft The 3 Key Free & Paid Offers You Need to Attract the Right Clients and Build a Thriving Business

A Step-by-Step System for Coaches, Experts, and Service-Based Entrepreneurs

ENROLL NOW FOR $197 FREE!

Let me guess—you’re out here doing all the things. Creating free content, lead magnets, hosting workshops… but somehow, the right people—the ones who actually want to pay for your services—just aren’t showing up.

You’re not alone!

So many coaches and experts put tons of effort into their freebies and events, only to realize they’re attracting people who love the free stuff but aren’t the right fit to invest. And then, frustration kicks in. Because let’s be real—you’re not doing all this work just to hand out free value with zero return, right?

The problem? You’re missing the connection between your free stuff and your paid offers. If your freebies and workshops aren’t designed to lead the right people seamlessly to your signature offer, they end up being just… well, freebies.

Here’s the truth: Your marketing isn’t about throwing content out there and hoping people hire you. Your marketing IS your offers. And when they’re built correctly, your free and paid offers work together to bring in dream clients who are already primed and excited to buy.

That’s exactly why I created Offer Alignment School!

I built my entire coaching business organically—without relying on ads, funnels, or social media trends—by mastering the art of creating aligned offers that naturally attract the right people.

As the host of the Passionate & Prosperous Podcast, a business and marketing coach, and someone who has taught hundreds of coaches and experts how to grow sustainable, profitable businesses, I know exactly what works (and what doesn’t) when it comes to converting your audience into paying clients.

I’ve personally used this exact Offer Alignment Method to grow my business, and it’s the same approach I teach inside my Passionate & Prosperous Academy. Now, I’m handing you the blueprint so you can stop guessing and start creating offers that truly work for your business.

Here's what you'll discover:

With Offer Alignment School, you’ll finally have a clear, doable plan for creating the three essential offers every coach, teacher and expert service-provider needs to build a thriving, sustainable business:

✔ A High-Converting Lead Magnet – A free resource that actually attracts people who are interested and ready for the next step, instead of folks just looking for free tips with no intention of moving forward.

✔ An Experiential Event, Workshop, or Webinar – A free (or low-cost) live experience that positions you as the go-to expert and naturally leads to your paid offer (no awkward selling required!).

✔ Your Signature Paid Offer – Your premium offer—whether it’s 1:1 coaching, a group program, or a course—that clients are genuinely excited to invest in.

But here’s the key: These offers must work together. We’ll make sure your marketing assets are doing the heavy lifting for you, so that your free content is constantly bringing in the right clients who actually want to work with you—instead of you feeling like you have to chase them down.

So what’s inside Offer Alignment School? Glad you asked!

 This self-paced course includes 5 video modules + workbooks designed to take you from “throwing things at the wall and hoping something sticks” to having a clear, strategic system for attracting and converting dream clients—without relying on ads, fancy funnels, or a huge audience.

YOUR CLIENT JOURNEY

 A breakdown of the buyer’s mindset—so you understand why people say yes (and why they don’t). Spoiler: it’s not what most people think!

YOUR IRRESISTIBLE HIGH-TICKET OFFER

 Let’s make sure your paid offer is a hell yes for your ideal client. No more “let me think about it” responses—you’ll create something that people genuinely want to buy.

YOUR ALIGNED LEAD MAGNET

 Say goodbye to freebies that get downloads but no real results. You’ll craft a lead magnet that brings in people who are actually ready for the next step (instead of just grabbing free resources and ghosting you!).

YOUR EXPERIENTIAL EVENT

How to create live workshops or masterclasses that build trust, authority, and naturally lead to your paid offer (without feeling salesy or pushy).

YOUR 90 DAY STRATEGY

 You’ll leave with a clear, realistic action plan so you know exactly what to do next—no more guessing or hoping your strategy works.

Here’s what makes this course different:

Most programs give you a ton of information and then leave you to figure out how to actually use it. Not this one. Offer Alignment School is designed to give you a simple, clear path to making your marketing actually work.

✔ No more random freebies that don’t lead to clients. You’ll create a lead magnet that attracts people who want your paid offer.
✔ No more low-converting workshops that feel like wasted effort. You’ll learn how to structure your live event so that selling feels natural and effortless.
✔ No more feeling lost about how to market your business. You’ll walk away with a complete, aligned system that makes bringing in clients so much easier.

This is THE missing piece that so many coaches and experts struggle with. When you get your offers aligned, everything else in your business gets simpler—your content, marketing, and sales will feel more natural (and way less stressful!).

Here's who this is for:

Ready to make your marketing work for you (instead of feeling like you’re constantly pushing uphill)?

This course is designed to help you simplify your marketing, streamline your offers, and start bringing in clients with ease.

Enroll now and get immediate access to: 

✔ 5 Core Video Trainings that walk you step-by-step through creating and aligning your offers.
✔ Workbooks & Templates to help you take action and apply everything to your business.
✔ A Clear 90-Day Strategy so you know exactly what to do next to attract and convert your ideal clients.

👉 Click below to enroll now and get instant access! 👇

Still Got Questions? Let’s Clear Them Up!

  • If you’re a coach, consultant, or expert struggling to attract the right clients and turn your free content into paying customers, this is for you. If you’ve ever thought, “Why are people loving my free stuff but not buying?”—then yeah, you need this!

  • Great question! Unlike most courses that dump a ton of information on you and leave you figuring out how to apply it, Offer Alignment School is designed for action. It’s simple, clear, and built for real results—not just “good to know” info.

  • Nope! This method is organic marketing at its best. You’ll learn how to create offers that naturally attract the right people without needing complicated funnels, paid ads, or a giant social media following.

  • Forever, baby! Once you enroll, you get lifetime access—so you can come back to the content anytime you need a refresh or a boost in your offer strategy.

  • Even better! This course will help you build one from scratch, the right way, so you don’t waste time creating something that doesn’t sell.

  • If you follow the process, do the work, and apply what you learn, this will change your business. I’ve used this exact system to build my own success—and I’ve taught countless other coaches and experts to do the same!

  • Just hit the big button below, enroll, and get immediate access to the full course. Simple as that!

Stacey Brass-Russell is a Transformational Business and Life Coach who helps coaches, teachers, experts and thought-leaders turn their passion for helping and inspiring others to make change, live better lives and succeed into profitable values-driven businesses and make a bigger impact in the world.  

Stacey’s career spans from Broadway actress to yoga studio owner to inspirational speaker and host of her popular podcast, Passionate & Prosperous. Drawing on her decades of experience as a performer, program designer, teacher trainer and event leader, Stacey works with clients to turn their expertise into unique signature systems and offerings, master their message and attract ideal clients through authentic marketing and service-based business strategies. 

She has helped hundreds of people overcome big life changes, believe in their ability to make money and have the courage to make themselves visible and do what they love.  

Stacey has been featured in Forbes, The New York Post, Entrepreneur and was named one of NYC’s Top 15 Coaches In 2023 & 2024 by Influence Digest. She geeks out over neuroscience and time travel, sees lots of Broadway shows and concerts, loves Jazz and Prince and resides in NYC with her husband and their two cats Charmaine and Miles.