Stacey Brass-Russell

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Episode #64- Why You Do (And Don’t) Need A Website

Today Stacey brings us a really useful episode inspired by a question she gets asked all the time, “Do I need a website?” In “Why You Do (And Don’t) Need A Website” Stacey brings clarity to this contradictory conundrum.  She talks to us in her transparent, no holds barred style about when you need a website and conversely… when you DON'T.  Stacey shares the three top “thinking errors” that coaches and entrepreneurs make all the time when it comes to websites - how your page functions for your business, what your site could do for you and whether or not you need one in order to attract clients.  Tune in for Stacey’s take on this great topic that is going to be invaluable for getting crystal clear on the “why’s’ of the website (whether you are thinking about creating your first or changing, updating or tweaking the one you already have) so it will serve you in the very best way it can in your P&P Life and Biz. 

On the show, Stacey talks about the function of a website through the lens of her Yellow Brick Road System (her signature organic business strategy system).  Dust off your ruby slippers for a stroll down the golden brick path with our intrepid host as she points out how her tried and true system will help you understand the way your website operates for you in the 3 parts of the Yellow Brick Road -- Attract, Serve, and Convert --Oh my! (See Episode 13: Building Your Yellow Brick Road

In episode 64, Stacey offers up her unique perspective of thinking of your website as a storefront and relays how to get your ideal people to find it and stay in it long enough to take action.  Learn how to create a site where your people will become immersed in this sphere that speaks to them because it’s a magical mix of what they need and the world of you and your amazing energy and vibe. Get ready to receive the tools you need to know when and how to create a really high-level “store” where your voice comes shining through and that brings up the curiosity of your ideal clients that you just might be the person that can help them and that they want to invest with!

What Stacey Covers in this Episode

  • The top 3 mistakes that coaches and entrepreneurs make all the time when it comes to websites

  • Why you must be a major part of the creation of your website (even if you hire outside help)

  • The difference between cold, warm, and hot leads

  • How to make sure you are attracting your ideal people onto your pathway 

  • What needs to be firmly in place on your website so your ideal client can take action when they go there

  • The areas of the Yellow Brick Road where your website has the most function (and how to use them to create clients)

  • What your website must have for people to get curious about you and onto your Yellow Brick Road

  • How to get someone to feel like you are their person before they even get on a Discovery Call with you

  • The support you need to start working on your website and how to make sure what is on there is the right stuff.


We Have Our Next Community FREE 5-Day Training
Know Your Niche (one of Stacey’s best!)
on January 30th- February 4th (for 1 hour each day).

You do not want to miss this one. Stacey’s workshop on how you leverage your niche in order to have success in your Biz is one of her most popular trainings that she is changing and upleveling for the new year (because that’s what she always does). Everyone has issues, thoughts, and fears about this triggering topic. Join Stacey as she teaches niche in a completely different way that will set you free and empower you about what to do and how to create the right content in your Biz. Even if you have taken this workshop before, come because it is always different every time you revisit it.

If you love the show, the next step is to come to one of the things Stacey offers. It's next level because you not only get to hear, but it takes you up a notch when the content becomes experiential, and you get in the room with Stacey. You are in the vibe. You are meeting other members of the community. And the energy is very different than when you have headphones on and you are listening by yourself. People leave the calls in such a different state, and you need that state shifting if you are an entrepreneur. Join us!

Join the P&P Academy Now!

The doors are open for Stacey’s full year-long program with open enrollment (including her signature program Out of Overwhelm which is now inside the Academy).


Stacey really believes 2023 is going to be an amazing year. Join her in the Academy whenever you are ready, and she will make sure you have your best year ever whatever day you start with us.