Stacey Brass-Russell

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Episode #56- What You Should Offer For Free (And Why!)

If you have been following Stacey for a while, you know that her entire brand is based on VALUE, FREE CONTENT and building KNOW, LOVE, and TRUST with your audience. Today Stacey takes us right to the core of the organic business strategy that she teaches by talking to us about what works and what doesn’t work when it comes to attracting clients onto your Yellow Brick Road. In “What You Should Offer For Free (And Why!)” she shows us how to figure out what you should offer in that free early period to get people to take the FIRST STEP onto your Yellow Brick Road and HOW you can then move them along that golden brick path to OZ (your paid offer!) Tune in as Stacey hands us the KEYS to the Emerald City by revealing the ways we can nurture, be in service, and build relationships that will make our people feel like what they want is ACHIEVABLE so that they will EMBARK on the journey towards investing with YOU

Stacey is here to tell you that people need you to help SOLVE the problems that they have. In Episode 56, Stacey gives us the tools that will help you release your clients from the contracted “Land of NO” (where they are committed to staying IN the mess) and shows us how to get them into an expansive space where they become open, vulnerable and receptive enough to say YES to what you have to provide.  Stacey shows us how to choose what to deliver to someone in the very early stages of client ATTRACTION that will allow them to see evolution and possibility (and what content NOT to offer that jumps ahead and scares people away if presented too soon) Listen and learn the right CONTENT you NEED to lure in your ideal person (even before they become a client) AND gets them to take the one simple action that you NEED them to take so that you can continue to SERVE and ultimately CONVERT them into a paying partnership.

On today’s show, Stacey helps us to think differently so that we can clearly SEE what we need to be putting out into the world to get our audience’s attention. Get ready for a luminous episode that will show you how to put out content that is going to help your people feel like the LIGHT has come pouring in and gives them the CLARITY to follow, follow, follow YOU on your gorgeous, sparkling Yellow Brick Road until they are READY to receive and commit to your most PASSIONATE & PROSPEROUS offer.

What Stacey Covers in this Episode:

  • ALL the different ways to give VALUE for FREE in Stacey’s Yellow Brick Road system 

  • The angle you must approach your ideal client from when you want them to INVEST in your highest package 

  • What you need to DO that will make your person feel like they got an IMMEDIATE result

  • How to GIVE your potential clients the transformation they need RIGHT NOW (see Episode 18: Your Client Wants Transformation [Not Information])

  • Why there is NO WAY you could give away so much for FREE that someone wouldn’t want to work with you (see Episode 22: The Fear of Giving Away Too Much)

  • What your client NEEDS in the short-term in order to consider investing with you in the long-term solution

  • Why it is your job to keep PROVIDING the stuff that will help your audience take the steps at their OWN PACE toward a paid offer with you

  • The 2 important things you MUST have to put out the FREE CONTENT that specifically attracts your ideal client

  • Why you must TRUST that once you get your ideal audience to step onto your Yellow Brick Road you will be able to engage with them MORE and show them what’s POSSIBLE.

Stacey has exciting news! The Passionate & Prosperous Academy, a full one-year business and personal development program that Stacey designed for YOU, is available NOW!

Years in the making, the P&P Academy is finally here. It is an unbelievably supportive container full of 1:1 coaching, support, ALL the content from Stacey’s highly in-demand group program (Out of Overwhelm and Into Action) plus a TON more! There are actionable tangible resources based on EVERYTHING you hear about on the podcast with Stacey LIVE teaching and guiding you. This is your opportunity to feel like you are being SEEN and HEARD and to put yourself in a community with like-minded individuals who want to build a P&P Life and Biz. 

You can join the founding member group if you register before January 15, 2023. But the beauty is you can enroll at ANYTIME. So, whenever you are ready, let Stacey know! 

Stacey would love to hear from you!

If you have any results, feedback or have tried anything that Stacey teaches on the podcast let her know about it! Go ahead and shoot her a message and tell her if something that you heard helped you take a different action.