Stacey Brass-Russell

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Episode #47- How To Run A Challenge That Gets Results

If you have been following the podcast for a while, you know Stacey is always asking for our requests. She is so excited because someone from the P&P community reached out and asked if Stacey could teach about offering Challenges which she thought was a GREAT topic!  In “How To Run A Challenge That Gets Results”, Stacey hopes to help you get out of overwhelm and confused around this particular type of offering and why you may or may not decide to try it out! Stacey dives deep into EVERYTHING we must consider in order to understand how Challenges work, who wants to do them, how you can make them more appealing for people, AND why it might be RIGHT for YOU. Tune in to discover how to create an engaging experience that provides a fantastic outcome for both you AND your participants and makes them want to keep on moving along your Yellow Brick Road and working with you in your P&P Biz!

One thing Stacey got hip to early on in her Coaching Biz was seeing people do Challenges and then complain that they got NO results (ranging from no one signing up to no one wanting anything afterward). Today, Stacey tells us ALL the places things could go wrong in a Challenge and then reveals the elements (that come directly from her Yellow Brick Road organic business strategy, see Episode 13: Building Your Yellow Brick Road)) that are required in order to ATTRACT and SERVE your ideal clients. Stacey sees Challenges very frequently being misunderstood and, on this show, she is going to help you discover how to oversee yours through every step of the process. Listen in and learn the REASON your Challenge MUST be in alignment with what you do, the IMPORTANCE of matching the Challenge to the phase you are in your Biz, (see Episode: It’s Just a Phase!) HOW to decide whether your Challenge should be paid or free and why having supersonic CLARITY on your NICHE and CONTENT is the KEY to the BIG reward that lies on the other side of the challenge for both you and your participants. 

Stacey shows us how to sharpen the skills we need to manage, message, and market an entertaining competition for others AND gives us the tools so that we can RISE to the challenge ourselves. Get ready to throw down the gauntlet and bring up people’s fervor as Stacey shows us that by creating the right action-based experience and using the correct CONTENT for your NICHE you WILL attract people in who are excited to do something every day that will challenge them and that is going to lead them to want to invest with YOU in your Passionate and Prosperous Biz!

If you are listening in REAL TIME (before September 26th, 2022) this is ALL going to be happening in Stacey’s next FREE training Create Content Bootcamp!

In this Episode Stacey Covers:

  • What a Challenge IS (and is NOT!)

  • The difference between making your offerings FREE or PAID

  • The secret to creating the VIBE that makes your Challenge engaging, energizing, and fun (AND gets people the great outcome they desire!) 

  • What you NEED to make a marketing plan for your challenge

  • What to do in a Challenge to attract and bring in totally cold leads

  • The purposes of the different social media platforms and what they each offer

  • How to get results AFTER your Challenge

  • The EXACT sequence of steps you NEED to take so your potential ideal clients can join your challenge, go further with YOU and say YES to what you are offering

If you are listening in REAL TIME, Stacey is offering one of her absolute BEST workshops CREATE CONTENT BOOTCAMP for FREE from September 26th-30th 2022

Create Content Bootcamp is back by popular demand! It’s one of Stacey’s most loved and requested trainings and the last time she offered it was a paid workshop (but this time it’s for FREE!)

Create Content Bootcamp is a total game-changer to help you figure out exactly WHAT and WHY you should be creating for your business in order to get your desired outcomes. CCB gives you a successful strategy to help you get what you want (Stacey is assuming clients and money), make an impact, be of service and make a difference while you make a living in your P&P Biz. 

Don’t miss this AMAZING opportunity to be with Stacey every single day as she walks us through the steps you NEED to take so you can make the most of your 4th quarter this fall.

This is your next move after Rock Your 4th Quarter (if you didn’t come and want the replay let Stacey know and she will get it to you) 

Sign up here for CCB

Go to Stacey’s website. Everything is there! 

Peruse the podcast show notes, go back and find other episodes, read the descriptions, sign up for Create Content Bootcamp AND get your ticket for P&P LIVE in NYC! 

Tickets for P&P LIVE are on sale NOW! If you like listening to the show (and Stacey knows you do because you let her know) and LOVE her energy IMAGINE what levels of transformation would be possible and how inspired you could be in the ROOM with Stacey and the whole P&P community. Come be there, get a hug from Stacey, see your friends, and do this transformational business building and personal growth work. 


If you absolutely can’t make it in person, you can still attend P&P LIVE virtually. Either way, come because you know that everything Stacey does is BOTH personal and business. Who you are BEING is going to determine what you DO and what outcomes you get to HAVE at the end. Come and make 2022 your MOST Passionate and Prosperous year EVER!