Stacey Brass-Russell

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EPISODE 150: Why You're Ready For PR Now (and How To Pitch Yourself!) with Gloria Chou

Are you ready to take your business visibility to the next level without breaking the bank? In this game-changing episode “Why You're Ready For PR Now (and How To Pitch Yourself!)” we're diving deep into the world of PR and media exposure for small businesses and entrepreneurs.


Join me and my special guest, Gloria Chou, award-winning PR strategist and host of the Small Business PR podcast, as we unpack the myths and misconceptions about getting media attention for your business. Whether you're just starting out or looking to scale, this conversation is packed with actionable strategies to help you become your own best PR advocate.

Tune in to discover:

✨ Why you don't need a big budget or agency connections to get featured in top-tier media

✨ The CPR method: Gloria's proven approach to crafting irresistible pitches

✨ How to build your own media list and connect with journalists (even if you're starting from scratch)

✨ The crucial difference between pitching for digital media, TV, and podcasts

✨ Why your "small" business story might be exactly what journalists are looking for

✨ How to overcome the mindset blocks holding you back from putting yourself out there

✨ Practical tips for following up on pitches and building relationships with media contacts

✨ The unexpected SEO benefits of getting media coverage for your business

✨ Why being your own PR advocate is a powerful act of leadership and visibility

✨ And so much more!

Gloria shares her journey from US diplomat to PR strategist and reveals how she developed her untraditional yet highly effective approach to PR. You'll learn why paying for expensive PR agencies might not be the best strategy for small businesses and how you can take control of your media presence.

By the end of this episode, you'll have a clear roadmap for crafting compelling pitches, connecting with journalists, and leveraging media exposure to grow your business organically. It's time to step into the spotlight and share your expertise with the world!


Don't miss Gloria's free PR masterclass where you can see her method in action. Visit GloriaChouPR.com/masterclass to learn more.

Remember, your story and expertise are valuable. It's time to let the world know about the amazing work you're doing!