EPISODE 143: Building An Online Presence That Truly Stands Out
Creating a strong brand identity is crucial for the success of your business, but where do you even start? In this value-packed episode of Passionate and Prosperous, we're exploring the ins and outs of professional branding and website design with expert brand and website designer Claire VanBemmelen.
Claire, a brand identity specialist with 15 years of design experience, shares her insights on crafting an online presence that truly resonates with your ideal clients. From the common pitfalls of rushing into website creation to the power of infusing your personality into your brand, this episode is full of practical advice for entrepreneurs at any stage.
In "Building An Online Presence That Truly Stands Out”, we're breaking down the key elements of a compelling brand identity. Whether you're just starting out or looking to refresh your existing brand, you'll gain valuable strategies to elevate your online presence.
Tune in to discover:
✨ Why your website shouldn't be your first priority (and what to focus on instead)
✨ The importance of brand consistency across all platforms
✨ Key elements of an effective homepage
✨ How to infuse your personality into your brand identity
✨ The power of taking calculated risks to stand out in your industry
✨ Choosing the right website platform for your business model
✨ Claire's three key takeaways for establishing a strong brand identity
✨ And so much more!
By the end of this episode, you'll have a clear roadmap for creating a brand identity that authentically represents you and attracts your dream clients. Plus, don't miss out on Claire's fantastic free resource to help you create your own brand guide and website wireframe!
Don’t miss out on Claire’s other amazing resources below and follow her on Instagram!
Badass Is the New Black: How to Design a Logo from Scratch: Understanding Design Psychology
https://www.kandccreative.com/blog/how-to-design-a-logo-from-scratch-understanding-design-psychology
Badass Is the New Black: 3 Mistakes When Creating Your Brand Identity
Instagram: @ClaireMarieDesign