Stacey Brass-Russell

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EPISODE 140: How To Keep Your Email List Happy & Buying What You’re Selling with Marisa Corcoran

Are you struggling with the amount of writing required to market your coaching business? Feeling overwhelmed by email marketing and copywriting? In this jam-packed episode my guest Marisa Corcoran is dropping gold nugget after nugget on writing copy that connects with your audience and how to reframe the copywriting overwhelm that so many business owners experience!

Join us as we dive deep into the world of copywriting for coaches and experts. We're breaking down the myths about what makes great copy, revealing why your unique voice is your greatest asset, and sharing practical strategies to make writing for your business less daunting and more effective.

In “How To Keep Your Email List Happy & Buying What You’re Selling”, we're tackling the big questions about copywriting, email marketing, and launching that many coaches struggle with. From crafting engaging emails to creating a launch sequence that converts, we're covering it all with honesty, humor, and actionable advice.

Whether you're just starting out or looking to level up your marketing game, this conversation will give you the clarity and confidence to approach copywriting with renewed enthusiasm. Get ready for some real talk, practical wisdom, and a fresh perspective on how to use your words to grow your coaching business.

Tune in to discover:

✨ Why copywriting is a learnable skill (and how to develop it)

✨ The truth about email marketing and why it's still crucial for your business

✨ How to craft emails that your audience actually wants to read

✨ The power of using your clients' words in your copy

✨ Strategies for creating an effective launch sequence

✨ Why "done is better than perfect" when it comes to writing for your business

✨ How to balance providing value and promoting your offers in your emails

✨ The importance of sharing personal stories in your marketing

✨ Tips for writing scroll-stopping subject lines

✨ Why your unique voice is your greatest copywriting asset

✨ And so much more!

By the end of this episode, you'll have a clearer understanding of how to approach copywriting and email marketing in your coaching business. Because here's the truth: you don't need to be a professional writer to confidently create copy that connects and converts. You just need to be authentically you (and have a little strategy to back it up)!

Grab Marisa’s 50+ scroll-stopping subject lines HERE

Go to Marisa’s website here: Marisa Corcoran


Follow Marisa on IG: MARISA CORCORAN 📝 COPY MENTOR (@mtoni) • Instagram photos and videos