Stacey Brass-Russell

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EPISODE 138: The Posting Trap: Why Social Media Visibility Doesn't Equal Clients

Are you falling into the "posting trap" on social media? Feeling frustrated that your consistent content isn't translating into clients? In this eye-opening episode, we're shattering the myth that simply showing up online is enough to build a thriving coaching business.

Join me as I pull back the curtain on what it really takes to turn your social media presence into a client-generating machine. We're diving deep into why posting alone isn't a strategy, and how you can leverage your content to create meaningful connections that lead to real business growth.

In “The Posting Trap: Why Social Media Visibility Doesn't Equal Clients”, we're breaking down the crucial difference between being visible and actually attracting clients. I'm sharing my proven strategies for turning your social media efforts into conversations, relationships, and ultimately, paying clients.

Whether you're just starting out or feeling stuck in your current growth, this episode will give you the clarity and confidence to take strategic action in your business. Get ready for some myth-busting, practical tips, and a fresh perspective on what it really means to build a profitable coaching business in today's digital landscape.

Tune in to discover:

✨ Why the "post and pray" method doesn't work (and what to do instead)

✨ The real purpose of social media in your coaching business

✨ How to craft content that invites engagement and starts conversations

✨ The importance of proactive outreach and follow-up

✨ Why cold DMing isn't the answer (and how to warm up your audience)

✨ The crucial difference between attracting followers and attracting clients

✨ How to use calls-to-action effectively in your posts

✨ The role of live events and email marketing in client conversion

✨ Why human connection is the key to landing coaching clients

✨ How to balance content creation with active client attraction

✨ The mindset shift needed to take control of your client generation

✨ And so much more!

By the end of this episode, you'll have a clear roadmap for transforming your social media strategy from passive posting to active client attraction. Because here's the truth: building a successful coaching business isn't about how many followers you have, it's about how many meaningful conversations you're starting.

So grab your notebook, get ready for some real talk, and let's dive into the nitty-gritty of turning your online presence into a thriving, client-attracting business!