Stacey Brass-Russell

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EPISODE 133: How To Truly Convey The Value Of Your Offer

Whether you are a passionate coach or expert selling to a single someone on a discovery call or a more seasoned service provider “selling from the stage” to a large group, having the knowledge and know-how to convey the incredible, utterly unique value of your high-ticket offer is the number one skill you must have in order to immediately start converting your potential people into paying clients anytime and anywhere you want your audience to buy. 

In “How To Truly Convey The Value Of Your Offer” I am diving deep into the neuroscience and psychology of the human brain (your clients’ and your own!) to help you understand the multi-layered intricacies that make people pay for something at a certain price. Settle in for some transparent talk about the “invisible value” that you need to deliver to your audience as we delve into an exploration of a truly unexpected and total game-changing fact - it takes so much more than helping people get the outcomes they desire for them to feel it’s worth paying for.

Tune in and discover how to go even further than you ever imagined possible while making offers. I am teaching you my signature SBR 4-Part Method of Conveying Value that is going to shed an entirely new perspective on the way to demonstrate the benefits your audience will be receiving (on so many different levels!). I’m talking about a total biz changer that will show your people not only how you are going to help them get results but how fast they will get them, how easy it will be and what else you might be saving them from if they were to work with you.


This one is all about really showing that what you do is so unique to you that it goes way beyond what can be calculated in dollars and cents. Get ready to reveal the special ingredients that make up your secret sauce and will allow your people to understand why working with you is in fact priceless!

What You Will Discover in this Episode:

  • The importance of NOT exchanging time for money in a high-ticket offer 

  • Creating the language around your messaging to make people feel that now is the right time to work with you

  • How economic shifts in consciousness affect our mindset (and what we can do about it!)

  • The psychology of what makes people decide to do something they pay for rather than figuring it out on their own

  • What your audience really values and is willing to pay a higher amount of money for

  • One of the most common hidden objections (that you might not even know exists!)

  • How to be prepared for the excuses your clients’ brain comes up with during any kind of sales experience

  • Why you need to understand money mindset in order to be great at selling to someone else

  • How to get over your fear of being “sales-y” if you are an entrepreneur in a service-based business

  • Presenting the value of what you offer in the way your clients’ brain needs to hear it

  • Articulating what you bring to the table that makes you different from the other people who do the same thing as you 

  • My SBR biz-breakthrough 4-Part Method of Conveying Value 

  • A BONUS section on coaching on objections… and so much more!


By the end of this episode, you will have the mindset tools and practical skills to help you masterfully and confidently stay in your most empowered self in order to convey the amazing value of the work that you do and take your clients over the finish line to saying YES to working with you! 

Do you want even more value?

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